CELEBRATING THE 50TH ANNIVERSARY OF THE DODGE CHALLENGER

December 20th, 2019 by

Introduced in late fall of 1969 for the 1970 model year, the Dodge Challenger made an awesome impression, establishing itself as a performance legend with a bold presence on the road. It still holds that reputation even today, 50 years later. To kickoff 2020 right, Dodge will start off by celebrating the 50th anniversary of the Dodge Challenger. With its resurgence, the lasting legacy of the Dodge Challenger definitely shows in the model’s record-breaking sales over the past two years. To celebrate, Dodge  announced details about the 50th Anniversary Edition of the Dodge Challenger for 2020. 

GOLDEN DREAM: Introduced with the Challenger 50th Anniversary Edition is the new Gold Rush exterior paint color, in addition to exterior paint colors like Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green, and Go Mango. For the anniversary edition, the Shaker hood will be available on the R/T Scat Pack Widebody model and other trims. It will be the first Shaker scoop to come in body color, with the satin black hood that also comes with the new edition. The Shaker hood is available only for the V8 models. Another new exterior feature for all 50th-anniversary cars is the trim specific “Gold School”  alloy wheels. They will change in design depending on which level of Challenger you choice. Models equipped with Brembo brakes will receive a new gunmetal finish on the calipers rather than the typical bright red. 

LIMITED EDITION: The Challenger 50th Anniversary Edition will be available on the GT RWD, R/T Shaker, R/T Scat Pack Shaker, and R/T Scat Pack Shaker Widebody trim levels. You better put your order in now if you hope to buy one, because Dodge is building only 70 examples of each model grade in each available color for a total run of 1,960 units, just like the original year of production for the first Challenger. For the 50th Anniversary Edition, each will have a dashboard placard with the car’s production number out of 70.

FINE INTERIOR : The interior of the special edition vehicles is furnished in black Nappa leather with Alcantara accents and Sepia accent stitching. Carbon fiber accents are featured throughout the cabin, too. The seats have heating and ventilation features, while the instrument cluster has a retro feel, with a yellow pinstripe around the gauge dials. Why bother with excellence? Dodge leaves the powertrain alone for this special edition. Each trim level comes with the same engine and transmission as the standard versions.

Bridging the past and present, the Dodge Challenger’s 50th Anniversary Edition encapsulates the Challenger’s status as one of the fastest and best-looking muscle cars on the road. The 2020 Challenger’s 50th Anniversary Edition is introduced with the new exterior paint color, Gold Rush and other awesome exterior tweaks. Come by McLarty And Daniel Chrysler Dodge Jeep Ram of Bentonville, and check our vast selections of new and quality pre-owned vehicles. Let our friendly sales team assist you into the dream vehicle you deserve. Hope to see you soon!

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