Ram launches new ‘Harvest Edition’ heavy duty trucks in iconic farm equipment colors | McLarty Daniel CDJR of Bentonville
Paying homage to a history of serving America’s farmers that goes back to the beginning of the Dodge truck brand, Ram recently announced new special edition heavy duty Ram trucks painted in colors to match the signature hues of two popular farm equipment manufacturers.
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In a press release, Ram said their new Harvest Edition chassis cab trucks will be available in two limited edition colors: Case IH Red and New Holland Blue, for brand-loyal farmers who want their trucks and equipment to match. The Harvest Edition Rams will also be available in Brilliant Black and Bright White. Sorry, John Deere fans. No JD Green as of yet.
The announcement comes after the successful launch of Ram 1500, 2500 and 3500 Harvest Edition pickup trucks in August 2017. Case IH and New Holland farm tractors and agricultural equipment are both manufactured by CNH Industrial, which was once part of the same brand that manufactures all Fiat Chrysler vehicles, including Ram.
“Addressing a direct request from farmers, Ram is the only manufacturer to offer Chassis Cab commercial trucks in colors that match two of the most popular lines of farm equipment in the nation,” said Jim Morrison, Head of Ram for parent company FCA North America. “The Ram Harvest Edition Chassis Cab delivers high capability and gives farming families a way to show their agricultural brand loyalty.”
The 2018 Ram Harvest Editions will be available on Ram 3500, 4500 and 5500 Chassis Cab models which can be fitted with aftermarket beds, including four-door Crew Cab and two-door Regular Cab configurations. Available powertrains in Harvest Edition Rams include the 4×4 version with the 6.4-liter HEMI® V-8 or 6.7-liter Cummins Turbo Diesel. Each will feature farm- and ranch-friendly accessories, including large front tow-hooks, a skid plate to protect the transfer case (if equipped), high-intensity fog lamps and a rear backup camera to make hooking up trailers easier. Visually, Harvest Edition Ram trucks including special “Harvest Edition” badging, plus the premium exterior appearance package with chrome trim, including brightwork around the grille, side-steps, door handles and mirrors, plus polished aluminum rims.
Inside, the Harvest Edition Ram trucks can be equipped with the optional 8.4 inch Uconnect 4C touchscreen with navigation, smartphone integration, Sirius Weather with live color radar maps and forecasts. The 7-inch reconfigurable display in the gauge cluster can monitor a host of parameters, including engine filter life, temperatures of the engine and transmission, and engine hours. The Harvest Edition Chassis Cab Rams will be available this fall.
Need a tough, reliable, beautiful workhorse for your farm or ranch? Then come see us at McLarty Daniel CDJR of Bentonville. We’ve got a great selection of heavy duty and commercial Ram trucks, vans and chassis cabs, and our friendly hometown deals will help you keep an eye on your bottom line. Stop in today for a test drive, or check out our big selection of Ram trucks online right now.
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