Dodge Brand Wins a Kelley Blue Book Brand Image Award

April 7th, 2020 by

The votes are in, and Dodge has won the Kelly Blue Book Brand Image Award for the second consecutive year, naming Dodge the Best Car Styling Brand for the second time in a row. Award categories are calculated among luxury, non-luxury and truck shoppers and are based on annual new-car buyer perception data. The Dodge Charger and Challenger are the industry’s most impressive and powerful muscle car lineup for 2020, and they just keep bringing the awards home this year. 

MUSCLE CAR EXTRAORDINAIRE: Dodge has been synonymous with aggressive,  blow-your-door-off-the-hinges muscle cars for decades and Kelley Blue book recognizes that long heritage of muscle. “Dodge’s muscle car design and attitude prove to be attractive to the consumer eye,” said Isabelle Helms, vice president of research and market intelligence for Cox Automotive. That is exactly why people purchase Dodge vehicles in general: for the overall exterior styling and powerful performance that never disappoints.  This is especially true for the tough Dodge Charger and Dodge Challenger.

2020 DODGE CHARGER: One of Dodge’s most powerful and capable muscle cars for 2020 is the new 2020 Dodge Charger. With this American-built beauty, you have great powertrain options featured with the innovative TorqueFlite eight-speed automatic transmission delivering razor-sharp precision and efficiency along with the available Sport Mode and steering wheel-mounted paddle shifting. Dodge also added a Widebody Package to America’s only four-door muscle car. The Widebody Package, standard on Charger SRT Hellcat and available on Charger Scat Pack, includes new integrated fender flares that add 3.5 inches of body width, creating an even more aggressive, planted stance.

2020 DODGE CHALLENGER: The all-new 2020 Dodge Challenger is also a speed-demon legend with awesome muscle car capability thanks to a wide range of powerful engines and nine new wheel designs and finishes. Make the 2020 Challenger your own, with customizations from the steering wheel to the seats. You have the award-winning 3.6-liter Pentastar V6 packing a punch of 305 horsepower and available for all models. For the ultimate 2020 Challenger, step up to the 2020 Challenger SRT Hellcat Redeye trim with the supercharged 6.2-liter Hemi high-output V8 cranking 797 horsepower!

It is no surprise for Dodge to win the Kelly Blue Book Brand Image Award with the company putting out legendary models like the Dodge Charger and Dodge Challenger. Both vehicles are the crown jewels of the muscle car world. Contact your friends at McLarty Daniel Chrysler Dodge Jeep Ram of Bentonville and let us assist you into an award-winning Dodge today!